Crafting Purpose-focused Food & Lifestyle Brands

Best Practices in Measuring Content Marketing Results – Videos, Blogs and Slides

On May 8th and 9th, 100 people convened in Langley, WA, on Whidbey Island, for the 4th Annual Content Marketing Retreat. The focus of the Retreat was “Best Practices in Measuring Content Marketing Results.”

Below are several blog posts* written by attendees, as well as the slide decks presented by the speakers.

Speaker Videos

Access the videos of the speaker’s presentations via the following links.

Rand Fishkin: 5 Key Points for Any Content Marketing Strategy 
Martin van der Roest: Results of the Content Marketing Survey
Russell Sparkman: Set Yourself Up for Content Marketing Success
Jon Wuebben: 6 Magic Metrics of Content Marketing
Matt Heinz: The Content Marketing Ecosystem
Pamela Muldoon: Measuring Podcast and Online Video Metrics
Neil Beam: Essentials of Word of Mouth Marketing 
Thad Kahlow: How to be an ROI Guy (or Gal) in Content Marketing
Special Presentation with Andrew Davis: Bigger Success, Less Content

Summary Blog Posts

*NOTE: Did you attend, and have you written a blog post about your experience? If so, please email info (at) fusionspark.com with a link and we’ll add it to this post.

Breanne Boland, Content26
Breanne Boland at Content26 did a fabulous job at summarizing the key points of the day in 6 Takeaways from the Content Marketing Retreat

Pamela Muldoon, iMarket Solutions
Pamela Muldoon at iMarket Solutions  encapsulated the insights of the keynote speaker Rand Fishkin, in her blog entitled 4 Lessons from Rand Fiskin at the Content Marketing Retreat.

The speaker’s presentations are provided in order of appearance, below.

Speaker Slides – Day 1 Presentations


KEYNOTE: Why Content Marketing Fails
Rand Fishkin, MOZ and Inbound.com


Findings of Measuring Content Marketing Survey
Martin van der Roest, Cadence9


Content Strategy: Data-Driven, Purpose-Focused
Russell Sparkman, FusionSpark Media


The Six Magic Metrics of Content Marketing
Jon Wuebben, Content Launch


The Content Marketing Platform Ecosystem
Matt Heinz, Heinz Marketing

Matt held an informal discussion that dove deep and fast into the topic of tools for content marketing.  Here’s the outline of tools that he shared with the audience.


Understanding and Reporting Podcasting and Online Video Metrics
Pamela Muldoon, iMarketSolutions


A Discussion About Word of Mouth Measurement
Neil Beam, Client Relations Director, MotiveQuest


Be An ROI Guy (or Gal), Content+Data+Customer Relationships = ROI
Thad Kahlow, CEO, BusinessOnline

Inspired! Bigger Success, Less Content, Outsized Results
Andrew Davis, Author & Evangelist of Brandscaping



Day 2 –  Platform Demo Day

SEO Tools & Tactics Case Study
Kathleen Byars, FusionSpark Media


Smart Marketing with Ted
Ted Bergstrom, WhatCounts