LANGLEY, Wa., November 2015 (NEWS UPDATE) — Long time client of FusionSpark Media, NoVo Foundation and their Move to End Violence initiative recently launched a 21-Day Self Care Challenge to deepen engagement with their program and to increase the size of their audience database.
The NoVo Foundation is dedicated to catalyzing a transformation in global society, moving from a culture of domination to one of equality and partnership. The foundation is funded by Peter and Jennifer Buffet, also the co-presidents. Move to End Violence is their initiative to end violence against women and girls.
FusionSpark Media helped Move to End Violence develop the constituent engagement tool using the InfusionSoft marketing automation platform.
By using InfusionSoft, explains FusionSpark CEO Russell Sparkman, “we were able to save the clients tens of thousands of dollars by steering them away from developing an app.”
The challenge was designed to deliver a new self care tip to registrants once a day for 21 days.
UPDATE, JUNE 2017: Since launching the 21 Day Self-care Challenge, the email subscriber database has grown from 400 subscribers to over 11,000. A large part of that growth is due to the 21 Day Self-care Challenge.
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