The theme of this year’s Content Marketing Retreat is “Best Practices in Measuring Content Marketing Returns.”
It’s been said that, when it comes to measuring content marketing results and the bottom line ROI, it’s harder to determine what not to measure, than what to measure.
And when it comes right down to it, the only real measurement is revenue. Right?
Well, no, not really.
Between the initial publishing of a piece of content and the completion of a sale (or a donation, in the case of non-profits), there now exists the capability of viewing a breadcrumb trail that connects the two actions together. In fact, each and every breadcrumb, in and of itself, is a key performance indicator (KPI).
For a full description of the retreat, please visit the Langley Center for New Media.