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2009 Projects
A virtual potpourri of content marketing, web and interactive communications projects filled out the year.
Use these links to jump down the page to learn more:
Florida's Water: Ours To Protect
Pinelands Preservation Alliance
Conserve Wildlife Foundation of New Jersey
Wyeth Insights IQ eLearning Module
NDRI Research Brief PDF Newsletter
Fusionspark Media Branding & Web Presence
[+ ZOOM] Homepage design for the Gift of Life Donor Program.
Gift of Life Donor Program
Throughout 2009 we've been busy with four major projects for the Gift of Life Donor Program, the leading organ donor program in the nation, including: content strategy and site development for their primary website, content strategy and site development for the Gift of Life Family House, a 10-minute HD video retrospective look at the program's history and four video testimonials documenting the struggle that families face when a loved-one awaits an organ transplant.
All of these projects are in the final phase of production at 2009 draws to a close.
[+ ZOOM] Homepage design for Florida's Water: Ours to Protect
Florida's Water: Ours To Protect
At the beginning of the year, we officially launched Florida's Water: Ours to Protect, a massive content development and web site development project for the Water Resources Management Division of the Florida Department of Environmental Protection.
The project includes GIS map-based resources that help Floridians understand the watersheds they live in and over 60 minutes of original audio-visual storytelling produced by Fusionspark.
[+ ZOOM] Homepage design for the Cougar Fund's web site.
Cougar Fund
The Cougar Fund's web presence is a comprehensive online resource about cougar biology, habit and conservation. Fusionspark Media was responsible for integrating existing and new content into a web presence designed to be the "definitive online resource" about the mountain lion.
Similar to the Florida's Water project, the Cougar Fund's site includes a map-based interface so that site visitors can learn about cougar issues and policy in their State.
The Cougar Channel includes films by Tom Mangelsen and Cara Blessley Lowe, as well as original productions by Fusionspark Media.
[+ ZOOM] Homepage design for the Pinelands Preservation Alliance web site.
Pinelands Preservation Alliance
The Pinelands Preservation Alliance web site offers the most comprehensive information available about the New Jersey Pine Barrens, a unique and valuable ecosystem and one of the largest protected areas on the eastern seaboard.
The site offers information about exploring the Pinelands, the ecology of the Pinelands, a Pinelands Channel offering videos as well as resources for teachers.
[+ ZOOM] Page design for new CWF web presence.
Conserve Wildlife Foundation of New Jersey
Conserve Wildlife Foundation of New Jersey turned to Fusionspark for a complete overhaul of its web communications strategy. As we end the year, we've completed the design phase and begin the development phase for launch in early 2010.
CWF's new presence on the web will help them with their mission to protect threatened and endangered species in New Jersey.
[+ ZOOM] Sample page design from the Insight IQ elearning module created for Wyeth.
Wyeth Insights IQ eLearning Module
Wyeth Pharmaceuticals turned to Fusionspark Media to create an eLearning training module for marketers.
Wyeth was interested in working with Fusionspark Media's visual storytelling approach to help illustrate the conceptual nature of this particular training program. Fusionspark Media was instrumental in developing new visuals to help explain core concepts, in addition to creating new audio-visual case studies and knowledge checks.
The entire project was programmed in Flash for installation on the Wyeth Learning Management System.
Wyeth eLearning Module - Sample Page
[+ ZOOM] Dive Rite ad, featuring a photograph by Jill Heinerth submitted through the Dive Rite photo contest.
Dive Rite Ad Campaign
During 2008, Dive Rite launched a photo contest with Fusionspark Media's input to solicit images from the Dive Rite community of SCUBA divers. Stunning images submitted by participants were integrated into Dive Rite's print advertising campaign produced by Fusionspark Media.
The Dive Rite content strategy developed and implemented during the past couple of years by Fusionspark Media in partnership with Kathleen Byars, Dive Rites VP of Marketing, has resulted in an 80 percent sales conversion rates when visitors click through to online retailers.
 | Dive Rite 2009 Ad Campaign - Full Page Vertical - 1.3MB |
[+ ZOOM] Screencapture of page from NDRI Research Brief eNewsletter.
NDRI Research Brief Newsletter
We continue to support the Philadelphia-based National Disease Research Interchange (NDRI) with the production of Research Brief, an enewsletter providing information and updates to the nation's organ and tissue donor programs about the use of organs and tissues in biomedical research.
The interactive newsletter is announced via email, and available for download from the NDRI site.
[+ ZOOM] Homepage design for the Fusionspark Media web site.
Fusionspark Media Branding & Web Presence
We are the "shoemaker's kids" no longer with the creation and launch of our new brand and our own content strategy and web presence.
It's been vital this year to demonstrate that we practice what we preach, in terms of deploying New Media marketing strategies such as Content Marketing. Examples of our own content strategy to become a definitive resource on content marketing include the New Media 2012 event we produced, the Content Marketing Secrets blog series and the initial build out of a Resources section of our site.
Looking ahead, we plan to offer a New Media luminaries audio-interview series (1st interview is in production now), a video series on utilizing TV News feature storytelling techniques in corporate communications, and more.
We're having fun with this, although the work is demanding. But, it's already paying off in the form of new business opportunities, which is what content marketing is all about.
[+ ZOOM] New Media 2012 Speakers, from L to R: John Gauntt, Joe Tringali, Russell Sparkman, Tom Kennedy, Alexis Gerard, Robert Gilman, Marcia Hofmann, Brent Friedman, George Henny © Dan Lamont
New Media 2012: Or, Where the hell is this all headed, anyway?
In September, we produced New Media 2012, a half day of lightning round presentations by 10 professionals with backgrounds in journalism, entertainment, new media marketing and gaming. This inaugural event of the Langley Center for New Media, sponsored by Whidbey Telecom and the Inn at Langley, drew 120 and was followed by an untold number of virtual attendees following the proceedings via Twitter, and a live video stream.
Videos from the event held in Langley, WA, will published online over the course of the next several months, and can be viewed from this page.
Plans are now underway for a New Media Bootcamp on April 29 and 30, as a follow up to the New Media 2012 event.
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