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09/10/2012: An unexpected surprise for me at last week’s Content Marketing World was the fun I had watching ...
Our story begins with two separate, but related events in 1997: a Sonoran Desert digital photography expedition and an all night drinking session in a Tokyo pub with Toyota ad agency executives. These two events, combined with a healthy mixture of timing, commitment, vision and luck, set into motion the activities that led to the formation of Fusionspark Media.
That combination of factors resulted in the creation of One World Journeys, an original web documentary experience created by Fusionspark Media and sponsored by Seiko Epson Corporation as a cause-related marketing activity.
Between early 2000 and 2002, we produced 6 multimedia storytelling expeditions, capturing images, video and audio in the field and transmitting those assets back to a home team via satellite phone. By every measure, One World Journeys was a pioneering concept, easily 10 years ahead of its time.
The experience of producing One World Journeys – from pitching and securing funding, to producing original content for the web with teams spread across the globe, to understanding fundamentals such as SEO, to creating one of the first User-generated Content opportunities -- helped shape who we are and what we offer.
Today, we are widely recognized for our commitment to the inclusion of informative and inspiring storytelling as an important component of contemporary marketing communications strategies. Dating back to when Google was still a baby, and YouTube, Facebook and Twitter weren’t even imagined, we recognized that the online audience rewarded sites that didn’t insult their intelligence, but rather rewarded them with compelling content.
There are many contemporary terms that are used to describe what we offer, some of the more popular being Content Marketing, Custom Publishing, Inbound Marketing, Branded Content and Integrated Marketing Communications.
No matter what the term, we believe it all comes down to inspiring the hearts, informing the minds and influencing the actions of our client’s online audiences.
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