In order to succeed in New Media marketing, you need a dash of content marketing, a pinch of social media, a spoonful of trust, and other tasty ingredients!
Archive for the ‘Book Reviews’ Category
A friend and colleague, Mike Hearl, recently loaned me a book, “A Whole New Mind: Why Right-Brainers Will Rule the World,” by Daniel Pink. He gave me the book in the context of discussions we’ve been having as a part of an Economic Development Council that we’re members of here in Langley, Washington.
The premise of the book is that we’re moving out of an “Information Age” and into
I picked up “Made To Stick: Why Some Ideas Survive and Others Die” several weeks ago, and have been making my way through it. The book is by brothers Dan and Chip Heath.
Because we’ve been proponents of authentic storytelling as a communications strategy since we started our businees, it was particularly gratifying to read that one of the principles the authors list as being essential to stickiness is