While at the Word-of-Mouth Marketing Association’s conference in Chicago earlier this year, the title of this post came to me. I sent a tweet on the idea while both the Content Strategy (#Confab) and Word of Mouth (#WOMMA) conferences were still going on. Here’s why I like this analogy that the combination of Content [...]
Archive for the ‘Cause Marketing’ Category
A teaser of New Media 2012 speaker’s though-provoking presentations.
A friend and colleague, Mike Hearl, recently loaned me a book, “A Whole New Mind: Why Right-Brainers Will Rule the World,” by Daniel Pink. He gave me the book in the context of discussions we’ve been having as a part of an Economic Development Council that we’re members of here in Langley, Washington.
The premise of the book is that we’re moving out of an “Information Age” and into