It’s time to dethrone the king. More specifically, it’s time to dethrone the “Content is King” analogy. It’s a broken analogy. Off with its head! Comparing content to a monarch may have been appropriate when kingdoms such as Hollywood studios and mainstream news organizations owned the means of producing and distributing content. But no longer. [...]
Archive for the ‘Content Marketing Secrets’ Category
In order to succeed in New Media marketing, you need a dash of content marketing, a pinch of social media, a spoonful of trust, and other tasty ingredients!
Last week, my blog post Content Marketing Secrets, Part III: Easy As 1-7-30-4-2-1 appeared as a guest post on Joe Pulizzi’s Junta 42 blog, and there was some good feedback provided there. In one comment, Chris Herbert asked how a company should go about budgeting for a custom publishing plan such as this. I responded [...]