This is a story about story budgets. No, not the kind of budget that defines, in dollars and cents, what you’ll spend on a story.
This is about the traditional media use of the term “story budget” to describe the running tab of story ideas that make up a long-term publishing schedule.
If you’ve been following this [...]
Archive for the ‘Content Marketing Secrets’ Category
Content Marketing Secrets, Part III: Easy as 1-7-30-4-2-1
Tuesday, October 13th, 2009Content Marketing Secrets, Part II: Become The Definitive Resource
Monday, August 31st, 2009People like authority. In fact, people gravitate to authority almost every day of their lives. You become an authority by becoming a Definitive Resource.
Content Marketing Secrets Part I: The Energizer Bunny of Marketing
Thursday, February 12th, 2009The Eveready Energizer Bunny is a cultural icon indelibly etched into our collective psyche. The pink, persistently drum-beating bunny just keeps on going, and going, and going ….
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