An unexpected surprise for me at last week’s Content Marketing World was the fun I had watching Rick Springfield enthrall the conference attendees at the Wednesday night party. He gave an energetic, enthusiastic performance in which the audience was thoroughly engaged, from the opening power chords to the last notes of his mega-hit show closer, [...]
Archive for the ‘Content Marketing’ Category
5 Content Marketing Lessons from Rick Springfield
Monday, September 10th, 2012WOMMA: Let’s Give Them Something to Talk About, Part 1
Monday, May 9th, 2011I’m in Chicago today to attend the Word-of-Mouth Marketing Association’s School of WOM conference. And how fitting it is that on my first night in town, at Buddy Guy’s Legends blues club, I saw the man himself demonstrate an essential element of word of mouth marketing, i.e. providing an exceptional experience worth sharing. Unannounced, Buddy [...]
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