What am I doing, right here, at this moment? I’m thinking and reflecting upon the experience I’ve had attending the Word-of-Mouth Marketing Association’s conference that took place in Chicago this week. And, of course, the very act of typing out my reflections about my experience to share through my network is what this is all [...]
Archive for the ‘Content Marketing’ Category
WOMMA: Let’s Give Them Something to Talk About, Part 1
Monday, May 9th, 2011I’m in Chicago today to attend the Word-of-Mouth Marketing Association’s School of WOM conference. And how fitting it is that on my first night in town, at Buddy Guy’s Legends blues club, I saw the man himself demonstrate an essential element of word of mouth marketing, i.e. providing an exceptional experience worth sharing. Unannounced, Buddy [...]
Content Marketing Seattle Group, LinkedIn
Wednesday, May 4th, 2011I had a funny sensation when re-reading my first blog post that referenced Content Marketing. Published on December 22, 2008, the post included a link to Junta42′s year end predictions. I was lucky enough to be included, and here’s an excerpt of what I predicted for 2009: In 2009, there will be continued enthusiasm for [...]
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