We just went live with Florida’s Water: Ours to Protect, an in-depth presentation about protecting, restoring and maintaining water quality and quantity in Florida.
Our client is the Water Resources Management Division of the Florida Department of Environmental Protection. The objective is to communicate to Florida’s citizenry about the role of Water Resources Management division, and to provide information and resources about Florida’s many watersheds.
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We’ve been advocates of communications campaign strategies in which the web component is viewed not simply part of the overall mix of activities, but as the essential hub of the initiative.
Good case studies of the above practices – particularly in social marketing – have been few and far between.
Then along came Al, and a really nice example of using the web as the hub of a cause marketing initiative.
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Since 1999 we’ve used a story driven approach to bring important environmental and conservation issues to the online audience. Many of our projects have included journeys told in a unique, web documentary style. Please take a moment to experience some of the following (listed chronologically, from the most recent to the earliest, productions):
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