“Tell me, I forget. Show me, I remember. Involve me, I understand.” – Ancient Chinese Proverb Who would have thought that one of the earlier content marketing and social media pundits was actually an ancient Chinese scribe? I came across the above proverb several weeks ago, after our Langley Center for New Media’s Content Marketing [...]
Archive for the ‘Inbound Marketing’ Category
Show Me, I Remember. Involve Me, I Understand.
Thursday, January 20th, 2011We’ve Taken The Red Pill
Monday, August 17th, 2009In his blog post Building a Marketing Asset (take the red pill) Joe Pulizzi exhorts his audience to — riffing off The Matrix — take the red pill. What he’s describing, specifically, is taking a step into Content Marketing by focusing on building marketing assets, i.e. valuable content to help customers. This, Pulizzi says, has [...]
Content Marketing Secrets Part I: The Energizer Bunny of Marketing
Thursday, February 12th, 2009The Eveready Energizer Bunny is a cultural icon indelibly etched into our collective psyche. The pink, persistently drum-beating bunny just keeps on going, and going, and going ….
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