This is a story about story budgets. No, not the kind of budget that defines, in dollars and cents, what you’ll spend on a story. This is about the traditional media use of the term “story budget” to describe the running tab of story ideas that make up a long-term publishing schedule. If you’ve been [...]
Archive for the ‘New Media’ Category
Content Marketing Secrets, Part III: Easy as 1-7-30-4-2-1
Tuesday, October 13th, 2009Content Marketing Secrets, Part II: Become The Definitive Resource
Monday, August 31st, 2009People like authority. In fact, people gravitate to authority almost every day of their lives. You become an authority by becoming a Definitive Resource.
We’ve Taken The Red Pill
Monday, August 17th, 2009In his blog post Building a Marketing Asset (take the red pill) Joe Pulizzi exhorts his audience to — riffing off The Matrix — take the red pill. What he’s describing, specifically, is taking a step into Content Marketing by focusing on building marketing assets, i.e. valuable content to help customers. This, Pulizzi says, has [...]
Contact Us
360-221-4001