An unexpected surprise for me at last week’s Content Marketing World was the fun I had watching Rick Springfield enthrall the conference attendees at the Wednesday night party. He gave an energetic, enthusiastic performance in which the audience was thoroughly engaged, from the opening power chords to the last notes of his mega-hit show closer, [...]
Archive for the ‘Storytelling’ Category
5 Content Marketing Lessons from Rick Springfield
Monday, September 10th, 2012Show Me, I Remember. Involve Me, I Understand.
Thursday, January 20th, 2011“Tell me, I forget. Show me, I remember. Involve me, I understand.” – Ancient Chinese Proverb Who would have thought that one of the earlier content marketing and social media pundits was actually an ancient Chinese scribe? I came across the above proverb several weeks ago, after our Langley Center for New Media’s Content Marketing [...]
How To Plan a Video Budget
Tuesday, October 19th, 2010By Russell Sparkman, Fusionspark Media, Inc. Excerpted from Content Marketing Institute. 10/11/10 – Read Full Post Content marketing clients interested in incorporating video into their publishing understandably start by asking the question, “how much does a video cost?” There’s no easy answer, of course. My own answer is usually prefaced with the analogy of trying [...]
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