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Archive for the ‘Storytelling’ Category

Show Me, I Remember. Involve Me, I Understand.

Thursday, January 20th, 2011

“Tell me, I forget. Show me, I remember. Involve me, I understand.” – Ancient Chinese Proverb Who would have thought that one of the earlier content marketing and social media pundits was actually an ancient Chinese scribe? I came across the above proverb several weeks ago, after our Langley Center for New Media’s Content Marketing [...]

How To Plan a Video Budget

Tuesday, October 19th, 2010

By Russell Sparkman, Fusionspark Media, Inc. Excerpted from Content Marketing Institute. 10/11/10 – Read Full Post Content marketing clients interested in incorporating video into their publishing understandably start by asking the question, “how much does a video cost?” There’s no easy answer, of course. My own answer is usually prefaced with the analogy of trying [...]

Teaser: New Media 2012 Presentations

Wednesday, September 9th, 2009

A teaser of New Media 2012 speaker’s though-provoking presentations.

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