Today, I co-lead a Content Marketing for Non-profits and Associations workshop with Steve Drake, Becky Rasmussen and Kevin Sparkman, at Content Marketing World, in Columbus, OH. I have the privilege of giving the broad overview presentation about Content Marketing in the opening session of the workshop. And part of my presentation is how, through Content [...]
Archive for the ‘Uncategorized’ Category
Content Marketing in a VUCA World
Tuesday, September 4th, 2012How To Be a Successful Content Marketing Client
Monday, December 13th, 2010By Russell Sparkman, Fusionspark Media, Inc. Excerpted from Content Marketing Institute. 12/09/10 – Read Full Post The first advertising agency is credited to George Reynell, who started what became known as Reynell & Sons in London, in 1812. The first PR agency, started by Edward Bernays, opened in 1919. So, we’ve had several centuries now [...]
2008 Webby Honoree for DiveRite.com
Monday, April 21st, 2008
Good news arrived in my inbox week before last notifying us that a web presence we developed for Dive Rite, Inc. had received a Webby Honoree recognition in the Corporate Communications category. There were 5 nominees, all vying for the top honor, and about a dozen honorees, in this category. Altogether, according to the Webby press release, there were approximately
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