While at the Word-of-Mouth Marketing Association’s conference in Chicago earlier this year, the title of this post came to me. I sent a tweet on the idea while both the Content Strategy (#Confab) and Word of Mouth (#WOMMA) conferences were still going on. Here’s why I like this analogy that the combination of Content [...]
Posts Tagged ‘content strategy’
WOMMA: Let’s Give Them Something to Talk About, Part 1
Monday, May 9th, 2011I’m in Chicago today to attend the Word-of-Mouth Marketing Association’s School of WOM conference. And how fitting it is that on my first night in town, at Buddy Guy’s Legends blues club, I saw the man himself demonstrate an essential element of word of mouth marketing, i.e. providing an exceptional experience worth sharing. Unannounced, Buddy [...]
Content Marketing Institute Dives into Dive Rite Case Study
Friday, April 29th, 2011It’s been a pleasure to watch the Content Marketing Institute emerge as the definitive resource on Content Marketing. Headed up by Junta42’s Joe Pulizzi, how could they miss, right!? As a contributor to their blog, I’ve enjoyed getting to know Michele Linn, the editor extraordinaire of the Content Marketing Institute web site. (Listen to my [...]
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