This is a story about story budgets. No, not the kind of budget that defines, in dollars and cents, what you’ll spend on a story. This is about the traditional media use of the term “story budget” to describe the running tab of story ideas that make up a long-term publishing schedule. If you’ve been [...]
Posts Tagged ‘Inbound Marketing’
Content Marketing Secrets, Part III: Easy as 1-7-30-4-2-1
Tuesday, October 13th, 2009Teaser: New Media 2012 Presentations
Wednesday, September 9th, 2009A teaser of New Media 2012 speaker’s though-provoking presentations.
Content Marketing Secrets, Part II: Become The Definitive Resource
Monday, August 31st, 2009People like authority. In fact, people gravitate to authority almost every day of their lives. You become an authority by becoming a Definitive Resource.
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