On the Illuminating the Future blog, I just read an interview with Paul Dunay, of BearingPoint.
The interviewer, Britton Manasco, asked Paul about three important trends marketers should be paying attention to. Not surprisingly, ROI and Social Media were included in Paul’s response.
The third item, though, caught my attention — the “Content Factory.” I think that what Paul is describing about the Content Factory is important, and
