In his blog post Building a Marketing Asset (take the red pill) Joe Pulizzi exhorts his audience to — riffing off The Matrix — take the red pill. What he’s describing, specifically, is taking a step into Content Marketing by focusing on building marketing assets, i.e. valuable content to help customers. This, Pulizzi says, has [...]
Posts Tagged ‘Junta 42’
Last week, Joe Pulizzi, of Junta 42, sent out a request to his various contacts in the industry, asking for 2009 Content Marketing Predictions. There’s an interesting diversity of predictions about the role of Twitter, User-generated Content, Social Networks and Editorial Content published in his post, 42+ Social Media and Content Marketing Predictions for 2009. It’s a good read.
I submitted my own prediction to Joe, which can