A teaser of New Media 2012 speaker’s though-provoking presentations.
Posts Tagged ‘Marketing Communications’
Teaser: New Media 2012 Presentations
Wednesday, September 9th, 2009Content Marketing Secrets, Part II: Become The Definitive Resource
Monday, August 31st, 2009People like authority. In fact, people gravitate to authority almost every day of their lives. You become an authority by becoming a Definitive Resource.
We’ve Taken The Red Pill
Monday, August 17th, 2009In his blog post Building a Marketing Asset (take the red pill) Joe Pulizzi exhorts his audience to — riffing off The Matrix — take the red pill. What he’s describing, specifically, is taking a step into Content Marketing by focusing on building marketing assets, i.e. valuable content to help customers. This, Pulizzi says, has [...]
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