A teaser of New Media 2012 speaker’s though-provoking presentations.
Posts Tagged ‘Marketing Communications’
People like authority. In fact, people gravitate to authority almost every day of their lives. You become an authority by becoming a Definitive Resource.
In his blog post Building a Marketing Asset (take the red pill) Joe Pulizzi exhorts his audience to — riffing off The Matrix — take the red pill. What he’s describing, specifically, is taking a step into Content Marketing by focusing on building marketing assets, i.e. valuable content to help customers. This, Pulizzi says, has [...]