While at the Word-of-Mouth Marketing Association’s conference in Chicago earlier this year, the title of this post came to me. I sent a tweet on the idea while both the Content Strategy (#Confab) and Word of Mouth (#WOMMA) conferences were still going on. Here’s why I like this analogy that the combination of Content [...]
Posts Tagged ‘social media’
Content Marketing Secrets, Part VI: Content is King … NOT!
Thursday, February 25th, 2010It’s time to dethrone the king. More specifically, it’s time to dethrone the “Content is King” analogy. It’s a broken analogy. Off with its head! Comparing content to a monarch may have been appropriate when kingdoms such as Hollywood studios and mainstream news organizations owned the means of producing and distributing content. But no longer. [...]
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