What am I doing, right here, at this moment? I’m thinking and reflecting upon the experience I’ve had attending the Word-of-Mouth Marketing Association’s conference that took place in Chicago this week. And, of course, the very act of typing out my reflections about my experience to share through my network is what this is all [...]
Posts Tagged ‘Storytelling’
How To Plan a Video Budget
Tuesday, October 19th, 2010By Russell Sparkman, Fusionspark Media, Inc. Excerpted from Content Marketing Institute. 10/11/10 – Read Full Post Content marketing clients interested in incorporating video into their publishing understandably start by asking the question, “how much does a video cost?” There’s no easy answer, of course. My own answer is usually prefaced with the analogy of trying [...]
Six Senses, A Whole New Mind & Content Marketing
Saturday, January 10th, 2009A friend and colleague, Mike Hearl, recently loaned me a book, “A Whole New Mind: Why Right-Brainers Will Rule the World,” by Daniel Pink. He gave me the book in the context of discussions we’ve been having as a part of an Economic Development Council that we’re members of here in Langley, Washington.
The premise of the book is that we’re moving out of an “Information Age” and into
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