Crafting Purpose-focused Food & Lifestyle Brands

A Conversation with Bryan Welch, CEO, B The Change Media


photo of bryan welchAccording to Bryan Welch, CEO of B The Change Media, the business community is at an inflection point in terms of its role in society.

The inflection point, says Welch, is a transformation of how business views itself as a force for good, while in the pursuit of profit.

In this Content That Matters podcast, I spoke with Bryan on the occasion of the launch this week of B The Change Media, including the BtheChange.com website, and B Magazine (which premiers on newsstands this week).

During our discussion, we touched upon the social and cultural influences driving the B Corp movement, as well as what is B Corp Certification, how and why a business would pursue and what it means to be a B Corp.