FusionSpark Media’s content and enewsletter initiative is featured in the Content Marketing Playbook, published recently by the Content Marketing Institute. See slides 6 and 7.
EXCERPTED FROM CONTENT MARKETING INSTITUTE
While a documented content marketing strategy needs to be the first step in your content creation plan, it often helps to get tips and see what tactics other organizations are using (and using well). Our goal is to inspire you and to help you become more confident with content marketing, so you truly can be effective and successful at your craft. But most importantly, we want your customers to thank you for providing useful, valuable information that helps them make satisfying decisions.
In this new version of the Content Marketing Playbook, you’ll find details on 24 types of content, including the following:
- Blogs
- eNewsletters
- Case studies
- Videos
- Guest posts
- Articles posted on your website
- In-person events
- White papers
- Online presentations
- Webinars/webcasts
- Research reports
- Microsites
- Infographics
- Branded content tools
- Mobile apps
- Mobile content
- eBooks
- Print magazines
- Books
- Podcasts
- Digital magazines
- Print newsletters
- Annual reports
- Games/gamification
You’ll also find insights, ideas, and key considerations, like:
- What percentage of marketers are using each tactic (based on our annual content marketing research)
- How effective marketers consider these tactics to be
- When a given tactic makes the most sense for your content program
- Uncommon suggestions for getting the most benefit from the tactics you use
- Top-notch examples of these tactics in action