FusionSpark Media, Inc. (FSM), a full-service, integrated content marketing communications agency and content producer, has announced that it has been retained by New Jersey paddling and outdoor exploration service Pinelands Adventures to provide comprehensive branding, content strategy and website development.
Located in New Jersey’s Pine Barrens, Pinelands Adventures provide paddling trips on the Batsto and Mullica Rivers as well as hikes and other land-based expeditions for families, individuals, schools and community groups.
The first step for FSM was to create a recognizable brand for Pinelands Adventures. Combining the activities and iconic landscape of the area, their brand creation is a clear visual tool that informs potential visitors and customers without overcomplicating the messaging. The first approved usage of this brand can be seen on Pinelands Adventures new sign displayed at their entrance.
Established in 1999, FusionSpark Media is a full-service, integrated marketing communications agency and content developer with clients from the government, non-profit, B2B and B2C sectors. National and global level clients have included Epson, Florida Department of Environmental Protection, Wildlife Habitat Council, the NoVo Foundation, the New Jersey Department of Environmental Protection, and more. FSM operates out of both the Seattle and Philadelphia areas.
For more information about FusionSpark, visit www.fusionsparkmedia.com. For more information about Pinelands Adventures, visit http://www.pinelandsalliance.org/exploration/adventures/.