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Purpose-focused Storytelling

FusionSpark to Lead Nonprofit Content Marketing Workshop at NYCON

NYCON Conf

 

Speaking Engagement:
“Effective Storytelling and Content Marketing for Nonprofits” is a seminar and workshop hosted by FusionSpark’s Russell Sparkman and Kevin Sparkman.

Russell and Kevin will draw from the Content Marketing Institute’s 2015 Nonprofit Content Marketing study and their deep pool of experience to present the essentials of highly effective content marketing for nonprofits. Topics will include the role and importance of a written content strategy, how to manage a nonprofit content marketing initiative, the fundamentals of effective storytelling, how to budget for content marketing and more.

“While Nonprofits face unique challenges and concerns that are different from the B2B and B2C business world, Nonprofits can benefit from the content marketing best practices forged in those worlds,” says Russell. “This seminar is all about sharing solutions that are effective at reaching and influencing the actions of stakeholders, donors and nonprofit partners.”

Where: Mohonk Mountain House, New Paltz, NY

When: October 8-9, 2015

What Is It: The New York Council for Nonprofit’s Camp Finance is a two-day presentation of skill and strategy sessions for nonprofit executive directors, financial staff, board members, practitioners, fundraisers, marketing & communications staff and more.