Crafting Purpose-focused Food & Lifestyle Brands

5 Key Points for Any Content Marketing Strategy

CMR-2014-GraphicsRand Fiskin, aka The Wizard of MOZ presents in his humorous and entertaining style the keynote address: “Why Content Marketing Fails” at the 2014 Content Marketing Retreat produced by FusionSpark through the Langley Center New Media in Langley, WA.

About Rand Fishkin

Rand Fishkin was the keynote speaker at the 4th Annual Content Marketing Retreat, presented by FusionSpark Media. Rand is the cofounder, and Wizard of Moz. He co-authored the Art of SEO from O’Reilly Media, co-founded Inbound.org, and was named on PSBJ’s 40 Under 40 List and BusinessWeek’s 30 Best Tech Entrepreneurs Under 30. Rand is an addict of all things content & social on the web, from his blog on entrepreneurship to Twitter, Google+, Facebook, LinkedIn, and FourSquare.

Photo of Rand Fishkin: © Dan Lamont