Jon explains the 6 primary metrics for measuring Content Marketing success.
About Jon Wuebben
Wuebben is the CEO of Content Launch, a content marketing firm that provides content development and content strategy services for hundreds of companies and digital agencies. His book, “Content is Currency: Developing Powerful Content for Web & Mobile”, helps companies learn how to plan, create, distribute and manage content. Jon has spoken at Content Marketing World, Online Marketing Summit, South by Southwest (SXSW), Marketing Profs B2B Forum, Search Marketing Expo (SMX), Social Media Marketing World, New Media Expo, Intelligent Content Conference, Content Marketing Retreat, Lavacon, the Media Relations Summit and for many organizations, including the American Marketing Association and Shop.org as well as industry groups in the areas of content marketing, mobile marketing and entrepreneurship.
Photo of Jon Wuebben: © Dan Lamont