From how to evaluate total listening time to creating highly measurable calls to action, Pamela answers the questions of how to measure returns on these increasingly popular assets
About Pamela Muldoon
Pamela is a Social Media Strategist for iMarket Solutions, a marketing agency focusing on clients in the HVAC, plumbing and contractor industries. She is also Principal of Principal of Next Stage Media Group, a content marketing consultancy firm specializing in content strategy, content document creation and systems development. As a former on-air personality and copywriter, Pamela blends the best of traditional radio techniques with the opportunity of the internet to leverage audio as a strong content strategy. Pamela is also host of Content Marketing 360 Radio Show, a weekly podcast featuring top thought leaders in marketing from around the globe.
Photo of Pamela Muldoon: © Dan Lamont