Crafting Purpose-focused Food & Lifestyle Brands

How to be an ROI Guy (or Gal) in Content Marketing

CMR-2014-GraphicsThad takes a deep dive into best practices in evaluating and reporting results of Key Performance Indicators (KPIs) and how these benchmarks and milestones lead to the most important evidence of success, Return-On-Investment.

About Thad Kahlow

Thad is the CEO of the performance-driven digital marketing agency, BusinessOnline. His philosophy fosters a focus on the alignment of business goals and user needs so that clients can make business decisions guided by information that truly matters.

Thad is considered an authority on digital marketing, BtoB marketing attribution, and Big Data. He has presented at numerous industry and executive conferences including NDCM, the DMA, SES/ClickZ, BMA International, eMetrics, and Online Marketing Summit, is published in leading trade and business publications like Clickz, iMedia, and B2B Magazine and was one of the original founding members of the SEMPO institute.

Photo of Thad Kahlow: © Dan Lamont