In this presentation, Russell talks about how content strategy is very formulaic and introduces how both insight and a purpose-focused approach can lead to content solutions that drive measurable ROI.
About Russell Sparkman
Russell Sparkman is a new media craftsman with more than 25 years of visual communications experience. Sparkman has been a content marketing evangelist since 2008.
Sparkman’s experience dates back to 1999, when he co-founded FusionSpark Media, a digital media production and marketing communications firm that inspires, informs and influences through online content in support of corporate, non-profit and government communications initiatives.
Sparkman is a featured presenter at conferences and film festivals, ranging from Content Marketing World and PSAMA’s Market Mix in Seattle, to the Jackson Hole Wildlife Film Festival and Blue Ocean Film Festival.
Photo of Russell Sparkman: © Dan Lamont