
The following list contains tips and tools recommended by Matt Heinz at the 4th Annual Content Marketing Retreat, in Langley, WA on May 8th and 9th.
- The Math
- Attached is a sample spreadsheet we use for funnel projections
- Lead-Opp-Close Model (monthly version template)
- Buyer Persona & Insights
- Three types: Proactive, reactive & participatory
- Attached is a “needs to messaging” matrix template for high-level needs personas
- Audience Needs to Messaging Matrix Sample
- Planning & Editorial Calendar Development
- Attached is a very basic editorial calendar template
- Social Media Content Editorial Calendar Template
- Wordtracker.com (for keyword research)
- Content Development & Approvals
- Kapost (content development tools for enterprise or more complex companies)
- Smartsheet (XLS-based project management tools)
- Kan Ban Tool (agile marketing-based task management, works for content creation too)
- Publishing
- LinkedIn’s blogging platform
- Inbound Writer (SEO tool embedded in WordPress)
- Syndication & Social Sharing
- Floating Social (great for social sharing)
- Dlvr.it (automated social sharing of new blog posts)
- GaggleAMP (organize & measure sharing of content from sales, employees, customer-facing teams, customers & fans, etc.)
- Sharebloc (crowd-source sharing of your content from other content marketers)
- Calls to Action
- FooBar (drop-down on-site offer tool in WordPress)
- Embedded links within blog posts
- Leadshare (within SlideShare)
- Social Lead Generation
- Socedo (lead generation from Twitter)
- Papershare (content-based lead capture across social channels)
- Progressive profiling (shorter forms to increase conversion rates over time, deepen database building)
- Comments & Participation
- Disqus commenting platform
- Little Bird (influencer identification & engagement)
- Follower/Community Growth
- Tweepi (related Twitter user search tools)
- Triberr (group automated sharing of new content)
- Hashtracking (metrics and top participants, plus transcripts, for hashtags)
- Repurposing
- Transcripts
- BrightTalk
- eLance
- Curation
- Curata
- Buffer (for queuing up content to throttle out across social channels at the frequency of your choosing)
- Feedly (the new Google Reader for aggregating RSS feeds)
- Nuzzel (daily content email sorted by those that have been most often shared by your direct network already)