Inbound Marketing, Social Media Marketing, Search Engine Marketing, Digital Marketing, Integrated Marketing … one way or another, it’s all “Content” marketing, today.
And today, more than ever, it’s important to know how to measure it.
You can play a role in helping to understand the best practices in measuring content marketing by taking our “Best Practices in Measuring Content Marketing Results” survey.
By taking the survey, you not only help our industry, but you gain a chance to WIN some great prizes offered by both past and present speakers at the 2014 Content Marketing Retreat
Win one of these great books from a Leading Content Marketing Expert:
Brandscaping by Andrew Davis (5 copies available)
Authored by this year’s Special Evening Speaker, media and marketing visionary Andrew Davis shows you how to partner with other brands and undiscovered talent to create content that drives demand for the products and services you sell.
Brandscaping is a big, infectious idea—a new marketing methodology that begins with one simple observation: a rising tide lifts all ships. Davis dishes up dozens of case studies showing how all types of individuals, companies, and brands have tapped into the power of brandscaping to achieve unparalleled success, often using resources already at their disposal.
Davis also shows you how to identify and appeal to the passion points that inspire digital influencers, prosumers, and consumers to take action. Your marketing will be more effective and you’ll fill your pipeline with higher-quality leads. Brandscaping will transform the way you market. Specifically crafted to be embraced by C-suite executives and implemented by savvy marketing professionals. It’s a refreshing, insightful take on how marketing and media will work together in the future.
The Language of Content Strategy by Scott Abel and Rahel Bailie (10 copies available)
Known as The Content Wrangler, our 2013 Keynote Speaker and now a partner in the 2014 Content Marketing Retreat, The Language of Content Strategy co-author Scott Abel is an internationally recognized global content strategist, lecturer at the University of California, Berkeley, School of Information, EContent Magazine columnist, and a vibrant speaker frequently employed at content industry events. Scott co-produces several content industry events including Content Strategy Workshops and the Intelligent Content Conference.
Scott’s message is clear: Content is a business asset worth managing efficiently and effectively. The Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their depth of knowledge, this set of terms forms the core of an emerging profession and, as a result, helps shape the profession. The terminology spans a range of competencies with the broad area of content strategy.
As an essential guide, The Language of Content Strategy terms are grouped into five categories: Core Concepts, Core Deliverables, Technical Concepts, Extended Deliverables, and Global Content.
Epic Content Marketing by Joe Pulizzi (5 copies available)
We’ll be giving away five copies this book authored by of the world’s leading experts of content marketing as well as Content Marketing World creator, Joe Pulizzi.
Epic Content Marketing is How to tell a different story, break through the clutter, and win more customers by marketing less. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don’t care about. Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. This groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth. Joe explains how to draw prospects and customers in by creating information and content they actually want to engage with.
Win Free Registration to one of these Key Conferences!
Information Development World is the first—and only—conference dedicated to helping organizations create exceptional customer experiences centered around content. Our goal is to bring together the brightest minds in the content arena—content strategists, technical communicators, content marketers, product managers, customer assistance specialists, translators, localizers, taxonomists, and user experience professionals—to demystify the methods, standards, tools and technologies needed to deliver exceptional omni-channel customer experiences.
NOTE: All Completed Surveys automatically are eligible for a $50 discount to the Content Marketing Retreat.
See how the Best Practices in Content Marketing Survey results stack up and join us at the Retreat with your registration fee waived. We’ll use both research and case studies to capture and share what ROI strategies and tactics are being used across B2B, B2C and Non-profits sectors to justify content marketing spending for everyone from shareholders to the C-Suite.
NOTE: All Completed Surveys automatically are eligible for a $100 discount to the Content Marketing World.
Content Marketing World, the largest content marketing event on the planet, is coming back strong for its fourth year.
Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience.
Already confirmed 2014 speakers include such brands as Kraft Foods, Microsoft, Facebook, SAP, Cisco Systems, Coca-Cola Brazil and more than 100 content marketing experts from around the globe. Actor, Director and Producer Kevin Spacey is confirmed as the closing Keynote Speaker.
Any way you look at it, iPad mini is just incredible. And the stunning Retina display is only the beginning. With a new A7 chip, advanced wireless, and powerful apps — all beautifully integrated with iOS 7 — iPad mini with Retina display lets you do more than you ever imagined. Feature for feature, it’s identical to iPad Air in every way. Except for its super-portable, hold-it-in-one-hand, still-just-right mini size.