Crafting Purpose-focused Food & Lifestyle Brands

Nonprofit Storytelling Lab Agenda for Content Marketing World

Essentials of Effective Storytelling for Nonprofits


GOAL_ThumbThis Content Marketing World lab, presented by Russell Sparkman and Kevin Sparkman, of FusionSpark Media, will hone in on the “real world” realities of what storytelling means to Nonprofits. The workshop will focus upon taking a strategic approach to storytelling, showing that storytelling takes many forms and that reporting on the results is critical.

Lab participants will work on individual projects during workshop sessions of the lab so that they can return to their nonprofits ready to pitch a well thought and planned story idea to their directors, teams, boards, etc.


8:00 AM – 9:00 AM

Continental Breakfast

9:00 AM – 9:15 AM


9:15 AM – 9:30 AM

What’s the Big Deal About Storytelling?

(or If I’m Not Disney, Why Does Storytelling Matter to My Nonprofit?)

9:30 AM – 10:30 AM

Real World Realities of Effective Storytelling

(or It’s More Than“Once Upon a Time.” Now What?)

10:30 AM – 10:45 AM


10:45 AM to 11:30 AM

Workshop 1 – Individual Story Assignments

(Develop Three Different Story Ideas for Your Nonprofit)

11:30 AM to 12:30 PM

Workshop 2 – Production Work

(Develop Budget, Distribution Plans, Story Pitch, Etc.)

12:30 PM to 1:30 PM

Working Lunch

1:30 PM to 2:30 PM

Pitch Your Best Idea

(or Practice Makes Perfect Pitches)