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5 Content Marketing Lessons from Rick Springfield

09/10/2012: An unexpected surprise for me at last week’s Content Marketing World was the fun I had watching ...

Image of Photo: The Probat coffee roaster at Mukilteo Coffee, Inc., on Whidbey Island.Photo: The Probat coffee roaster at Mukilteo Coffee, Inc., on Whidbey Island. © 2006 Russell Sparkman

Business and Travel

Content Marketing Case Study: Dive Rite, Inc.

Content Marketing Case Study: Dive Rite, Inc.

Overview: Content Marketing Strategy helps respected manufacturer and marketer of SCUBA gear reclaim its rightful place online with improved search rankings and customer loyalty.

Additional information:

Launched: June 2007

     

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Dive Rite, Inc. Print Ad Campaign

Dive Rite, Inc. Print Ad Campaign

Desired Outcome: Create a print ad campaign to run in niche technical SCUBA diving publications, highlighting the real-life adventures of Dive Rite divers through site visitor-submitted photo contest photography.

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Whidbey Camano Islands Tourism

Whidbey Camano Islands Tourism

Desired Outcome: To increase site traffic and Long Tail term search rankings through a content marketing strategy that offers a virtual experience of Whidbey and Camano Islands.

Additional information:

Launched: August 2008

 

Mukilteo Coffee, Inc.

Mukilteo Coffee, Inc.

Desired Outcome: To create a virtual experience of Mukilteo Coffee, online, and to provide an e-commerce capability.

Additional information:

Launched: August 2006

   

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New Media 2012 Slideshow

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View the Speakers Slideshow

Photos from our New Media 2012 event that was held on Sept. 19, 2009.


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