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Content Marketing Secrets, Part VI: Content is King … NOT!

02/25/2010: It’s time to dethrone the king. More specifically, it’s time to dethrone the ...

Image of Photo: The Probat coffee roaster at Mukilteo Coffee, Inc., on Whidbey Island.Photo: The Probat coffee roaster at Mukilteo Coffee, Inc., on Whidbey Island. © 2006 Russell Sparkman

B2C Projects

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Dive Rite, Inc.

Dive Rite, Inc.

2007-06-01

Overview: New media and content strategy overhaul helps respected manufacturer and marketer of SCUBA gear reclaim its rightful place online with improved search rankings and customer loyalty.

Additional information:

Launched: June 2007

     

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Dive Rite, Inc. Print Ad Campaign

Dive Rite, Inc. Print Ad Campaign

2009-10-30

Desired Outcome: Create a print ad campaign to run in niche technical SCUBA diving publications, highlighting the real-life adventures of Dive Rite divers through site visitor-submitted photo contest photography.

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Whidbey Camano Islands Tourism

Whidbey Camano Islands Tourism

2008-08-01

Desired Outcome: To increase site traffic and Long Tail term search rankings through a content marketing strategy that offers a virtual experience of Whidbey and Camano Islands.

Additional information:

Launched: August 2008

 

Mukilteo Coffee, Inc.

Mukilteo Coffee, Inc.

2006-08-01

Desired Outcome: To create a virtual experience of Mukilteo Coffee, online, and to provide an e-commerce capability.

Additional information:

Launched: August 2006

   

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New Media 2012 Slideshow

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Photos from our New Media 2012 event that was held on Sept. 19, 2009.


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Events 

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Comprehensive listing of New Media, Social Media, Content Marketing events.