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Purpose-focused Storytelling

Pinelands Preservation Alliance

The portal to New Jersey's Pine Barrens

Web Site Development

Pinelands Website Screenshot

Our approach to building client's web sites is to apply a rigorous content strategy process. The end results is web sites that stand the test of time. Like, ridiculous amounts of time, in internet years!

In 2009, FSM helped Pinelands Preservation Alliance establish an online presence that now serves as the definitive resource about New Jersey’s Pine Barrens, the largest area of protected open space on the eastern seaboard of the United States. PPA is the lead advocacy and membership organization working to ensure ongoing protection of this unique ecosystem

Our work included a complete overhaul of PPA’s web strategy including content strategy, a custom CMS and new design and user interface. Work with PPA is ongoing, and FSM Co-founder Kevin Sparkman serves on the organization’s board of trustees.

Learn more about PPA

Project Skills Include:

  • content strategy
  • creative ideas
  • research & writing
  • information architecture
  • website development