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The Langley Center for New Media is a Fusionspark Media production.

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Content Marketing Secrets, Part VI: Content is King … NOT!

02/25/2010: It’s time to dethrone the king. More specifically, it’s time to dethrone the ...

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Upcoming Programs & Events

The Langley Center for New Media offers a wide variety of workshops and events in an intimate, coastal community setting.


2-Day Event:

LinkedIn Workshop Retreat:

Rock the World with Social Media for Professionals

(New Dates, TBD)

You’ve mastered your Facebook and Twitter accounts, you’ve mashed up, hash tagged and friended your old high school friends. You’ve put down your TV remote and now find yourself following your notifications. You’re connected and content.

But at the end of the day, what does it take to be successful using LinkedIn and, in the bigger picture, Social Media, as a business professional?

The answers are provided in this hands-on workshop by Mike O’Neil and Lori Ruff, co-authors of bestseller Rock the World with your Online Presence (Read Book Reviews, or Recommendations of Mike and Lori’s training programs).

This two-day Social Media workshop hosted by the Langley Center for New Media brings social media experts Mike O’Neil and Lori Ruff, The LinkedIn Rockstars and partners at Integrated Alliances, to business professionals like you who are looking for the tools necessary to connect with peers, potential employees, employers and customers.

Learn more at the Langley Center for New Media website


2-Day Event:

Content Strategy Bootcamp:

How To Think & Act Like a Publisher

New Dates, TBD

In today's media-rich world opportunities abound for small and large businesses, non-profits and government agencies to build audience and engage with communities by publishing and distributing content.

Increasingly, the mantra of "think and act like a publisher" is touted as a key to success for contemporary marketing communications and PR, especially when it comes to engagement through social media and social networking channels.

The problem is, most people who need to market by "thinking and acting like a publisher" have little to no concept of what this statement means and what it entails.

Yet, for those who embrace the concept, the rewards can be rich, from lead generation to e-commerce sales to affecting public opinion, and more.

In this 2-day bootcamp, leading consultants and strategists will provide participants with the specific tools, techniquese and tactics that businesses, non-profits and government agencies need in order to "think and act like a publisher" to achieve marketing success.

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ARCHIVED EVENTS

For reference purposes, descriptions of previous programs are included below


Image of Tom Kennedy presenting at the Langley Center for New Media.[+ ZOOM] Tom Kennedy presenting at the Langley Center for New Media. Photo: Dan Lamont

2-Day Event:

Visual Journalism Bootcamp

Creating a Future for Sustainable Visual Journalism

Completed - Future Related Program to be Determined


Visual journalism is a sector of news reporting that is largely untapped, yet has tremendous opportunities in the current era of New Media evolution. From video on YouTube, to interactive eBooks such as Apple's new iPad, there's a virtually endless number of outlets for visual journalism.

However, there is a gap between content creators and their audiences, and revenue models to underwrite the costs of developing and distributing the content. The Visual Journalism Bootcamp will explore the existing and potential creative and business opportunities for those working in visual journalism.

Presenters

Tom Kennedy, Consultant, Kennedy Multimedia & former director of multimedia, WashingtonPost.com
Brian Storm, Founder and Producer, MediaStorm
Tony Deifell, Managing Director, Q Media Labs
Hanson Hosein, Director, Master of Comm., Digital Media Program
Brent Friedman, Electric Farm Entertainment
John Gauntt, Media-dojo
Russell Sparkman, Fusionspark Media, Inc.
Dan Lamont, MultiMediaBiz.org
Leif Utne, Board Member, The Uptake; VP, Comm. Dev., Zanby
Paige West, Studio Director, MSNBC.com

Learn More


Image of Joe Pulizzi, author of Get Content, Get Customers, speaking at the Consumer's Media Congress.[+ ZOOM] Joe Pulizzi, author of Get Content, Get Customers, speaking at the Consumer's Media Congress.

1-Day Intensive Workshop:

Content Strategy for Social Media Success!

Completed - New Date To Be Determined

An intensive, one day content strategy and content marketing workshop led by content marketing expert Joe Pulizzi, of Junta42, with Russell Sparkman, of Fusionspark Media. Limited to 12 participants (SOLD OUT!). Each participant will:

  • Come away with a clear understanding of content strategy
  • Create a custom content strategy that can be implemented upon immediately

Learn More about Content Strategy for Social Media Success!


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Interview with Russell Sparkman

Co-founder, CEO

Interview of Russell Sparkman by Ambal Balakrishnan, founder of ClickDocuments.

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