The Langley Center for New Media is a Fusionspark Media production.
Latest Tweet
Blogs such as http://bit.ly/cySTFt from #SXSW indicate #contentstrategy is coming into its own. 'Bout time. See also http://bit.ly/cmUo37
Upcoming Programs & Events
The Langley Center for New Media offers a wide variety of workshops and events in an intimate, coastal community setting.
[+ ZOOM] Joe Pulizzi, author of Get Content, Get Customers, speaking at the Consumer's Media Congress.
1-Day Intensive Workshop:
Content Strategy for Social Media Success!
April 29, 2010
An intensive, one day content strategy and content marketing workshop led by content marketing expert Joe Pulizzi, of Junta42, with Russell Sparkman, of Fusionspark Media. Limited to 12 participants (9 seats available as of 2/24/10). Each participant will:
- Come away with a clear understanding of content strategy
- Create a custom content strategy that can be implemented upon immediately
Learn More about Content Strategy for Social Media Success!
[+ ZOOM] Tom Kennedy presenting at the Langley Center for New Media's New Media 2012 event. Photo: Dan Lamont
2-Day Event:
Visual Journalism Bootcamp
May 27 & 28, 2010
Visual journalism is a sector of news reporting that is largely untapped, yet has tremendous opportunities in the current era of New Media evolution. From video on YouTube, to interactive eBooks such Apple's new iPad, there's a virtually endless number of outlets for visual journalism.
However, there is a gap between content creators and their audiences, and revenue models to underwrite the costs of developing and distributing the content. The Visual Journalism Bootcamp will explore the existing and potential creative and business opportunities for those working in visual journalism.
Presenters
Tom Kennedy, Consultant, Kennedy Multimedia & former director of multimedia, WashingtonPost.com
Brian Storm, Found and Produder, Mediastorm
Scott Anger, Director of Video, LA Times
Brent Friedman, Electric Farm Entertainment
John Gauntt, Media-dojo
Joe Pulizzi, Junta42 (tentative)
Dan Lamont, MultiMediaBiz.org
Others, to be announced
2-Day Event:
Content Strategy Bootcamp
Dates To Be Determined
According to Kristina Halvorson, author of Content Strategy for the Web, "content strategy plans for the creation, publication and governance of useful, usable content." Yet, for many organizations, the lack of planning and strategy is the reason why many digital marketing websites and campaigns are delayed.
Although user-experience practitioners have been "doing" content strategy for years, they've not realized that there's an official term for it. Yet, Content Strategy is an emerging field of professionalism within the overall social media, content marketing and inbound marketing universe of digital marketing practices and strategies.
This 2-day bootcamp, geared toward working professionals in Social Media, Content Marketing and Inbound Marketing, will work toward further refining the definition of Content Strategy, share knowledge and experience and make connections with others in this emerging field. Presentations and breakout sessions will: help explore how to explain and to sell content strategy practices, explain how content strategy relates to all other aspects of the Digital Marketing Ecosystem (including IA, IT, publishing, marketing and PR), present theoretical views of content strategy, case studies, processes, tools and more.
contact us
360-221-4001
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Content Strategy for Social Media Success
When: April 29, 2010
Where: Langley, WA
Early Bird Tuition: $650.00
(Until March 31, 2010)
After March 31, tuition is $750.00
(9 Seats out of 12 available as of 2/24/10)