The Langley Center for New Media is a Fusionspark Media production.
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FAQ: Content Strategy for Social Media Success
The Content Strategy for Social Media Success workshop is a dynamic and fun day in which each participant walks away with an actionable Content Strategy tailored specifically for their own product, service or cause.
Who should attend the Content Strategy for Social Media Success?
What does it mean when you say a marketer needs to "think and act like a publisher?
Will the workshop focus on strategy or tactics, or both?
How will the workshop be run and facilitated?
What should I prepare ahead of the workshop?
What will I recieve at the end of the day?
Who should attend the Content Strategy for Social Media Success Workshop?
Content strategy is an essential component of social media marketing because content is the currency of social media engagement. Trying to leverage social media tactics without a content strategy is more than likely setting a course for failure.
The central conceptual idea for having a content strategy is that anyone with a product or service to sell, or a cause or an initiative to advocate, must think and act like a publisher. That's why this approach is also called Content Marketing.
It's a proven marketing communications approach for B2B, B2C, non-profit and government enterprises that leverages both online and offline marketing tactics, but with a strong foundation in digital marketing.
Therefore, anyone with a marketing communications need or responsibliity, from small businesses to major corporations, needs a content strategy, and is a good candidate for this workshop.
What does it mean when you say a marketer should "think and act like a publisher?"
The premise that marketers must think and act like a publisher is based upon the recognition that audiences turn to web sites to seek information and resources about products, services or causes.
Thinking and acting like a publisher, as a marketer, means providing these audiences with content that meets these needs. It means establishing relevance by creating and distributing consistent, compelling content that is useful and that solves challenges. Or, it might mean creating content that simply entertains.
It's often stated that Social Media is about conversation and listening. Content strategy means providing the conversation starter. It means being creative in providing the target audiences with something to talk about.
Ultimately, it means creating brand devotion to your product, service and cause through content that is engaging and with content that is worth sharing through social networks.
Ultimately, it means using your marketing budgets to create assets that are tangible, and that provide long-term return on engagement, versus more traditional, interruptive and ephemeral marketing practices.
How much would a similar level of strategy development cost me if I were to hire a consultant or firm?
For an investment of $750 (or $650 if you register before March 31), and one day of time (not including travel from out-of-state), you will recieve what would normally cost thousands in private consultation and take weeks to a month to develop.
Additionally, you get the personalized attention of one of Content Marketing's leading experts, Joe Pulizzi, accompanied by content marketing veteran Russell Sparkman. Combine their input with the input of fellow workshop participants contributing ideas to each other's content marketing strategies and you have an unprecedented opportunity for creative output.
Will the workshop focus on strategy or tactics, or both?
The workshop will include elements of both strategy and tactics.
The first hour of the workshop will be focused upon introducing what content marketing means, in the context of social media, and learning how content strategies are developed.
After the introduction, the workshop will then focus on creating specific content strategy and tactics for each participant's product, service or cause.
Participants will benefit not only from the focus on their own product, service or cause, but also from the insight gained into content strategies developed for fellow workshop participants.
How will the workshop be run and facilitated?
After the initial one-hour intro to content marketing strategy, the workshop will take turns focusing upon each participant's product, service or cause.
Facillitated by Joe and Russell, the entire group will help each participant identify specific editorial directions, storylines, etc., for publishing on a daily, weekly, monthly, quarterly, semi-annual and annual schedule.
The benefit of this approach is the collective brainstorming and creativity of the entire group focused, one-at-a-time, on each participant's project.
What should I prepare ahead of the workshop?
Each participant will be asked to prepare ahead by filling out an extensive online survey and interview.
We'll use this information to get to know you, your product, service or cause, your target audiences, your near and long term goals, etc., as much as possible.
This is information that Joe and Russell will use to introduce each project to the group, and to help focus their attention on each member of the group.
What will I recieve at the end of the day?
Notes will be captured throughout the day about each participant's content strategy. The raw notes for each participant will be provided, digitally, at the end of the day. A document outlining each participant's specific content strategy will be typed up and emailed within 3 business days after the end of the workshop.
This content strategy will include an editorial breakdown of what each participant should plan on creating, post-workshop, on a daily, weekly, monthly, quarterly, semi-annual and annual schedule.
contact us
360-221-4001
Content Strategy for Social Media Success
When: April 29, 2010
Where: Langley, WA
Tuition is $750.00
SOLD OUT!