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Episode 3: Understanding, and Leveraging, The New Media Life Cycle

Featuring Andrew Davis, Chief Strategy Officer, Tippingpoint Labs, Inc.

The Anvil, Episode 3: Andrew Davis - 15.7MB
Andrew Interview


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Anything from YouTube, to Facebook, to Flickr, to Twitter ... go through what we've identified as 7 stages of their evolution.

-- Andrew Davis

Andrew Davis is the Chief Strategy Officer of Tippingpoint Labs, a Boston-based online content marketing agency. Since 2002, Andrew Davis has been creating and implementing digital content strategies for consumer brands including Putnam Investments, TomTom, and Breville.

Andrew's background includes a B.S. in Television and Film from Boston University and a stint managing the Muppet workshop for the Jim Henson Company where he learned to do a very convincing impersonation of Grover.

Andrew's Twitter handle is @TPLDrew, and he blogs at TippingPointLabs.com

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Russell Sparkman
Host, The Anvil

Russell is the co-founder and CEO of Fusionspark Media.

The Anvil series is recorded at Sound Trap Studios, in Freeland, on Whidbey Island.

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Many of The Anvil interviews are with folks who'll be speaking at, or attending, Content Marketing World, in Cleveland, Sept. 6 - 8, 2011.

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