Episode 1: Why Company Web Sites Should Look Like News Sites
Featuring David Meerman Scott, Marketing Author, Consultant, Keynote Speaker
David Meerman Scott Interview - 11.5MB |
Earning attention by publishing amazing content on the web ... is a great way to generate attention.
-- David Meerman Scott
David’s book, The New Rules of Marketing & PR, spent 6 months on the BusinessWeek bestseller list. This book transformed the opinions of many about the new realities of marketing and public relations on the Web.
His newest book Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now was released in November 2010. In “real time” it has achieved #2 ranking on the Wall Street Journal bestseller list as well as #3 on the USA Today bestseller list.
In addition to his books, David is the author of the Web Ink Now blog, is a widely sought after marketing consultant and keynote speaker, and he’s achieved this recognition because he truly practices what he preaches.
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Russell Sparkman
Host, The Anvil
Russell is the co-founder and CEO of Fusionspark Media.
The Anvil series is recorded at Sound Trap Studios, in Freeland, on Whidbey Island.
Many of The Anvil interviews are with folks who'll be speaking at, or attending, Content Marketing World, in Cleveland, Sept. 6 - 8, 2011.
Will you be there?