http://www.fusionspark.com/rss/ The latest from FusionSpark Media. en-us Sun, 22 Jan 2012 12:29:07 -0500 Sun, 22 Jan 2012 12:29:07 -0500 http://www.rssboard.org/rss-specification PA Feed Generator Copyright 2012 FusionSpark Media. All Rights Reserved. 1440 http://www.fusionspark.com/g/pop_logo.gif http://www.fusionspark.com/rss/ 48 52 http://www.amazon.com/get-content-customers-prospects-marketing/dp/0071625747/ref=sr_1_1?ie=utf8&s=books&qid=1249469347&sr=8-1 http://www.fusionspark.com/resources/reading/ <p>The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives.</p> Wed, 29 Apr 2009 00:00:00 EST http://www.amazon.com/new-rules-marketing-pr-podcasting/dp/0470379286/ref=pd_bxgy_b_img_b http://www.fusionspark.com/resources/reading/ <p>Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing's "old rules" is vital to thriving in the new media jungle.</p> Fri, 03 Jul 2009 00:00:00 EST