FusionSpark Media’s CEO Russell Sparkman will present “Content That Matters: How The Path to Engagement is Paved with Purpose.”
In his presentation, Russell will present case studies showing how savvy marketers are tapping into brand purpose to unlock the mystery of how to create meaningful, engaging content marketing initiatives, and how they’re leveraging marketing technology to demonstrate return on investment.
“From the beginning, the name of the content marketing game has been building engagement. But engagement, especially engagement that converts, can be elusive,” says Russell. “This seminar is about helping marketers identify their brand’s purpose – either utility or greater good — as the basis for identifying content that is meaningful, content that matters.”
What Is It:
Content Marketing World is the largest gathering of content marketers in the world with over 2,500 in attendance and over 100 speakers.
See you there!