This is the companion blog post to Russell Sparkman’s “Real World Lessons in Content Marketing Follow Through” session at Information Development World in San Jose, CA, September 10, 2015.
This post contains the following:
- Prepared tweets for the”Real World Lessons in Content Marketing Follow Through” session
- FusionSpark Media’s relevant content about purpose
- A list of related books
- A list of related external resources
Prepared Tweets for the Content That Matters Session
The following set of prepared tweets are from Russell Sparkman’s Real World Lessons in Content Marketing Follow Through session, Friday, October 2, from 11:30 AM.
Successful Content Marketers vs. Unsuccessful Content Marketers
As Content Marketing best practices mature it becomes more clear what the essentials are that separate successful content marketers from unsuccessful content marketers.
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FusionSpark Media’s Related Resources:
The following links are to Purpose-Focused Content Marketing related blog posts, curated content and infographics that we’ve produced.
Purpose-Focused Content Marketing – Pinterest Board
Purpose-related Research and Reports:
The following links are to respected marketing communications and business research firm’s reports on the role of purpose, trust and values in business.
Purpose and Values Related Business and Marketing Books:
The following links are to books that we have helped influence our opinions about the need to create Content that Matters:
Contagious: Why Things Catch On, by Jonah Berger
Selling with Noble Purpose, by Lisa Earle McLeod
The DNA of Customer Experience, by Colin Shaw
Win-Win for the Greater Good, by Bruce W. Burtch
Delivering Happiness, A Path to Profits, Passion and Purpose, by Tony Hsieh
Authenticity: What Customers Really Want, by Gilmore and Pine
To Sell is Human, by Daniel Pink
Drive, The Surprising Truth About What Motivates Us, by Daniel Pink
Marketing 3.0, by Phil Kotler, et. al.
Good Works, by Phil Kotler, et. al.
From Survival to Significance, by Jeremy Waite
Content, Inc., by Joe Pulizzi
Experience, the 7th Era of Marketing, by Robert Rose, et. al.