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09/10/2012: An unexpected surprise for me at last week’s Content Marketing World was the fun I had watching ...
4 Ways We Can Help
In the rapidly shifting and ever-changing world of New Media marketing communications it pays to not only be where your customers are today, but also where they're likely to be in the future. We can help you get there.
A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be."
Custom Content Development
Your content is the initial contact point of your engagement with that group formally known as the audience, i.e. your community. The strategic desired outcomes you want to achieve with your community members are the basis of your custom content development, or content marketing strategy. All content functions and features, including social media, online and offline, are determined by how well they'll acheive your desired outcomes. Your custom content development plan will be tailored to fit your human and financial resources realities.
We'll Help You Build Your Web Presence
Your web site is no longer your primary web "presence." Nowadays, your web presence refers to how widely you are present across the broad swath of digitial touchpoints with your community. Your web site will serve as the hub of this web presence. We will help you plan and create the content for your web hub -- including animations, photos, videos, podcasts, articles, blogs and much more -- and then help you feed them to the various social media and social networking outlets.
Social Media Strategy
We will work with you to pull together social media plans, create and deploy integrated campaigns on social media/networking sites, analyze results and fine-tune your content and your activities to provide even greater Return-On-Objectives (ROO) and ROI.
When we develop and launch a web site as a part of a campaign, it's the end of one process and the beginning of another. Post-launch, our clients often need help and training on everything from the use of the vast array of Social Media / Networking applications, ongoing content planning and creation, reporting, monitoring and analysis. We'll be with you for the long haul.