Last week, EContentMag.com published a feature article titled “Essentials of ‘True’ Content Marketing” that I wrote for them.
The point of the article is to distinguish the use of “content for digital marketing,” versus the practice of “content marketing.”
In the article, I point out the following 5 Essentials of “true” content marketing:
Subscriber Database Growth is Paramount
The Website is the Hub
Content Marketing is Cyclical, Not Linear
Everyone Must Be All In
A Written Content Strategy is a Must
Read the FULL ARTICLE HERE to get the details about the above points.