WOMMA: Let’s Give Them Something To Talk About, Part 2
What am I doing, right here, at this moment?
I’m thinking and reflecting upon the experience I’ve had attending the Word-of-Mouth Read More
Content That Matters
WOMMA: Let’s Give Them Something to Talk About, Part 1
I’m in Chicago today to attend the Word-of-Mouth Marketing Association’s School of WOM conference. And how fitting it is that Read More
Content Marketing Seattle Group, LinkedIn
I had a funny sensation when re-reading my first blog post that referenced Content Marketing. Published on December 22, 2008, Read More
Content Marketing Institute Dives into Dive Rite Case Study
It’s been a pleasure to watch the Content Marketing Institute emerge as the definitive resource on Content Marketing. Headed up Read More
Show Me, I Remember. Involve Me, I Understand.
“Tell me, I forget. Show me, I remember. Involve me, I understand.”
– Ancient Chinese Proverb
Who would have thought that one Read More
How To Be a Successful Content Marketing Client
By Russell Sparkman, Fusionspark Media, Inc.
Excerpted from Content Marketing Institute. 12/09/10 – Read Full Post
The first advertising agency is credited Read More
How To Plan a Video Budget
By Russell Sparkman, Fusionspark Media, Inc.
Excerpted from Content Marketing Institute. 10/11/10 – Read Full Post
Content marketing clients interested in incorporating Read More
Content Marketing Secrets, Part VI: Content is King … NOT!
It’s time to dethrone the king.
More specifically, it’s time to dethrone the “Content is King” analogy.
It’s a broken analogy. Off Read More
A Literary Recipe for New Media Success
In order to succeed in New Media marketing, you need a dash of content marketing, a pinch of social media, a spoonful of trust, and other tasty ingredients! Read More
Content Marketing Secrets, Part IV: Dollars and Sense
Last week, my blog post Content Marketing Secrets, Part III: Easy As 1-7-30-4-2-1 appeared as a guest post on Joe Read More