Content That Matters

This is a story about story budgets. No, not the kind of budget that defines, in dollars and cents, what Read More

A teaser of New Media 2012 speaker’s though-provoking presentations. Read More

People like authority. In fact, people gravitate to authority almost every day of their lives. You become an authority by becoming a Definitive Resource. Read More

In his blog post Building a Marketing Asset (take the red pill) Joe Pulizzi exhorts his audience to — riffing Read More

The Eveready Energizer Bunny is a cultural icon indelibly etched into our collective psyche. The pink, persistently drum-beating bunny just keeps on going, and going, and going …. Read More

Let’s just say that you’re sold on the idea of an integrated, web-based marketing communications strategy of which concepts such as “content marketing” and “inbound Marketing” are going to play a key role. Read More

This photo was captured during the making of the Salmon: Spirit of the Land and Sea “live” web documentary Fusionspark Media produced for One World Journeys during September, 2001. Read More

A friend and colleague, Mike Hearl, recently loaned me a book, “A Whole New Mind: Why Right-Brainers Will Rule the World,” by Daniel Pink. He gave me the book in the context of discussions we’ve been having as a part of an Economic Development Council that we’re members of here in Langley, Washington.

The premise of the book is that we’re moving out of an “Information Age” and into Read More

On the Illuminating the Future blog, I just read an interview with Paul Dunay, of BearingPoint.

The interviewer, Britton Manasco, asked Paul about three important trends marketers should be paying attention to. Not surprisingly, ROI and Social Media were included in Paul’s response.

The third item, though, caught my attention — the “Content Factory.” I think that what Paul is describing about the Content Factory is important, and Read More

Hey, this blogging stuff can be crazy time-consuming. Time-consuming to write. Time-consuming to read. But, it’s one of my personal New Years Resolutions to write blog posts here on a routine basis in 2009.

While researching how to streamline this time-consuming task I’ve learned that a sure-fire way of writing a killer blog post is to create a numerically ordered list of things to do, or step-by-step processes, etc.

So, with Read More