Quick … name a few reasons to create content for your content marketing efforts.
Off the top of your head, you probably think about SEO, about lead generation, about building an email subscriber base, as well as about shares, likes and tweets, and so on.
But have you ever thought about creating content that’s good enough to be newsworthy, good enough to be in the morning paper, in print or online, or even on the evening news?
By creating newsworthy content you can:
- boost overall web site traffic;
- improve a site’s overall search engine rankings;
- build social media awareness;
- increase the size of an email subscriber base;
- gain journalist’s attention.
You create newsworthy content by:
- creating content that has a clear purpose;
- creating content that has practical value to the user;
- creating content that is interactive and compelling.
Creating newsworthy content has been an outcome of ours over the years with a number of our projects, most recently with our Jersey-friendly Yards initiative that we created for the Barnegat Bay Partnership and the New Jersey Department of Environmental Protection (DEP).
Since launching the site, the project has been promoted by a New Jersey DEP press release, and subsequently picked up in the following media:
OPINION: Keep your Gardens Jersey Friendly, (Daily Record, Part of the USA Today Network)
Right from their yards, NJ homeowners near Barnegat Bay can help save waterway, (NJ.com)
How to keep alien plants from invading New Jersey, (NJ.com)
Make Your Yard and Garden “Jersey Friendly,” (Burlington County Times)
Making yards Jersey friendly with water, plants (Courier Post)
NJ Audubon Combats Invasive Plants, (Cape May County Herald)
Garden Club News, (Shore News Today)
New initiative helps homeowners create environmentally friendly landscapes, (Burlington County Times)
Medford Man develops website to make yards more eco-friendly, (The Courier Post)