Crafting Purpose-focused Food & Lifestyle Brands

Essentials of Nonprofit Content Marketing

Webinar as recorded on

July 16th, 2014

About this Webinar

This webinar is based upon the 2014 Content Marketing for Nonprofits study conducted by the Content Marketing Institute and Blackbaud, and sponsored by FusionSpark Media. The webinar is hosted by Russell Sparkman and Kevin Sparkman, of FusionSpark Media, and Frank Barry, of Blackbaud.

During this lively discussion, Russell, Frank and Kevin will draw from the study’s results and their deep pool of experience to present the essentials of highly effective content marketing for nonprofits.

Topics Discussed Will Include:

  • The role and importance of a written content strategy
  • Essentials of a great content strategy
  • How to manage a nonprofit content marketing initiative
  • How to budget for content marketing
  • How to determine frequency, and channels, for effective content marketing
  • Outsourcing content versus in-house content development
  • Explaining content marketing to executives and boards of directors
  • Generating and reporting content marketing ROI

The Nonprofit Content Marketing Report

The report, Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends — North America, produced by Content Marketing Institute and Blackbaud and sponsored by FusionSpark Media, provides insights on the content marketing habits of 1,714 respondents representing a broad range of nonprofit agencies and organizations.


About the Hosts

Russell Sparkman, CEO / Producer

FusionSpark Media, Inc.

Russell is a  co-founder of FusionSpark Media, Inc. Starting from 1999 FusionSpark Media has produced a wide range of content initiatives for nonprofit and government agencies in the topic areas of environment, sustainability and health. Russell’s role in projects ranges from new business development  to content strategy to photography and video creation.

Frank Barry, Manager, Professional Services

Blackbaud, Inc.

Frank Barry, director of digital marketing at Blackbaud and blogger at npENGAGE, helps nonprofits use the Internet for content marketing, digital communication, and social media so they can focus on raising more money and changing the world. He’s worked with a diverse group of organizations including LIVESTRONG, United Methodist Church, American Heart Association, Big Brothers Big Sisters, ChildFund Int’l, InTouch Ministries, Heifer Int’l, University of Notre Dame and University of Richmond. Say Hi on Twitter – @franswaa or Google+.

Kevin Sparkman, V.P. / Producer

FusionSpark Media, Inc.

Kevin is a  co-founder of FusionSpark Media, Inc. Prior to the start of FusionSpark Media, Kevin worked as a communications and public relations professional in the health care industry in the Philadelphia area. For ten years, he was the director of communications for the Gift of Life organ donation nonprofit, where he oversaw projects ranging from advocating for changes in laws, to a rebranding of the organization.