The Challenge

Inform Florida citizens about the Florida’s freshwater springs and threats to the state’s aquifer, which is the source of freshwater for humans and the spring ecosystems.

The Solution

FSM developed an in-depth interactive production, FloridaSprings.org, that used photo-documentary storytelling and reporting, interactive animations and mapping tools to connect citizens and visitors to springs. The project has served as the Florida Department of Environmental Protection’s primary educational resource for more than a decade and was a companion to the PBS film production Hidden Rivers of Florida. With a marketing budget of $0, FloridaSprings.org has maintained its top rankings for key terms in the major search engines and garners more than 200,000 visitors per year.